Instagram pods are groups that are formed by Instagram users to boost engagement on the app.
As a member of this group, you are under an obligation to engage with posts of other members. This can be done by liking, sharing, or commenting on their posts. Other members do the same thing for you when you post content.
The number of people in a pod can vary depending on the host and their shared interests. You can have as many as 1,000 active users in an Instagram pod. In other cases, you can have less than 50 people.
Why do you need Instagram Pods
Instagram changed the chronological way of showing posts to followers in 2016. As a result, it became more difficult for your followers and other people to see your posts.
Once you upload a post on Instagram, you need engagements almost immediately within the hour. This helps the algorithm rank you high and then your posts become visible to other followers or users.
Increased engagements signal to the algorithm that people like your posts, therefore more people should see them.
The engagement could be in the form of likes, comments, and shares. Another disadvantage of this new algorithm is that even if the post receives engagement after a few hours, Instagram might still not boost it.
With increased engagement, Instagram could even display your post on the explore page. This helps you to reach a wider audience.
How do I find an Instagram Pod
Finding a quality Instagram pod may be a little difficult. Some of these pods are very private and However when you find one, you will enjoy immense benefits from it.
You can find Instagram pods by searching for it online. Google ‘Engagement Pods’, ‘Telegram engagement Pods’ etc.
Another way to find pods is to join a community of people who do the same or similar thing as you do.
Smaller Instagram Pods are managed in Instagram DMs. Since Instagram started frowning at pods, some pods now run secretly off the Instagram app itself. You can find them on WhatsApp or telegram.
How do you create an Instagram Pods
There is no one way to create Instagram pods. You can start by reaching out to brands that you feel might be interested in the same topic area.
Build communities of people who have similar interests so as to encourage real engagements.
Risks of Using Instagram Pods
It was reported that Facebook suspended ten Instagram engagement groups. Also, Instagram also frowns at fake engagements.
Aside from Policy issues, it sometimes difficult to measure the things that work for your brand genuinely.
So you might consider other ways to boost engagement in addition to Instagram Pods.
Use of hashtags
Posting engaging content at peak times
Use strong Call to Action etc
While we might be uncertain about the success of Instagram pods, you can choose to see Instagram pods as a community of like minds. That is why joining pods related to your topic area or niche is the best.