Social media started to make its mark on the internet in around 2009. The first few giants to arise were Facebook, Twitter, Youtube and Instagram, with Facebook having the earliest release in 2004. Nowadays though, the social media landscape has completed changed. We now have hundreds of large social media platforms such as Tik Tok, Snapchat, Musica.ly and many more. In this article, we’re going to discuss which platforms are the best and most popular, and why!
To start with, let’s list the most popular social media platforms in 2020, because this has definitely changed since 2009. Just note that in this article we’ll only be focusing on the English / US platforms that are popular in North America, Europe and Australia.
- Facebook – 2.6 billion users
- Youtube- 2 billion users
- Instagram – 1 billion users
- Tik Tok – 800 million users
It’s safe to say, whatever you’re interested in, there’s definitely a social media platform out there for you.
Which Social Media Platform is Best?
If you’re just looking to keep up with news, or follow certain celebrities such as Donald Trump or Elon Musk, then Twitter is a great choice. Twitter is mainly used by political figures and people in the tech industry. It’s also a great way to get the latest breaking news in a bite size form. If a new story has just come out, it will appear on your Twitter homepage. This can be especially useful for people working in the journalism industry, and is often the main source of news for these professionals. Furthermore, as Twitter knows your location, you will even receive local news too.
Instagram is obviously a great way to follow your friends and keep them updated with your life using photos, as is Facebook. With Instagram, you can upload a photo or video. This content can either be displayed permanently on your profile (unless you delete it) or temporarily for 24 hours on your story. So, there is definitely a lot of flexibility when using Instagram to share content.
Facebook also implemented the story feature so is basically identical to Instagram. The only difference is that Instagram is much more public, meaning you can freely search for people or companies and view their content, unless they have set it to private. Meanwhile with Facebook, the main purpose of the platform is to keep in touch with friends. So, you will have to search for the person by their full name, and in most cases will need to be accepted as a friend to view their content fully.
What About the Other Platforms?
Youtube and Tik Tok, on the other hand, are mainly used as entertainment apps – anyone can upload funny videos with music in the background. Youtube is basically the behemoth of video content. Videos range from random funny clips, news, speeches, music to pretty much everything in between. If there is a video clip of anything in the world that you wish to view, chances are that there is something to meet your needs on Youtube.
Meanwhile, the purpose of Tik Tok is for people to upload funny videos, often with music in the background. In other words, Tik Tok is basically the internet’s meme platform!
So there you have it! You now have a good understanding of the most popular social media platforms in 2020, as well as a bit of background information on how they operate.