Uploading images to Instagram in the correct size used to be very simple.
Instagram used to only allow one orientation of photos and videos, so uploading your content was easy.
Now though, Instagram has added different orientations, as well as Instagram stories, IGTV and Instagram Live. This makes it more difficult to know how to optimize your photos and videos for each format.
To make it easier, we’ve put together this Instagram size and dimensions guide. In it, you’ll find everything you need to optimize the size and dimensions of your photos and videos.
It’s all about pictures and videos on Instagram, now more than ever. This is precisely what more than 500 million Instagram users think every day as they access the platform.
What catches everyone’s eye is not just the content. It’s not what they see, but how they see it. How does the picture or the video correspond with the Instagram image size?
What Instagram image dimension should I be using so Instagram understands what I want to display?
Knowing how to optimize your Instagram size and dimension in 2020 is actually a big deal.
That’s why it’s important to stay updated as Instagram has been changing rapidly. Remember how simple it was to share a picture or a video? One option is all you had back then. Yes, it was much easier, but creativity was suffering big time.
Now that all of this has changed let’s be smart before publishing anything.
We created this guide on Instagram image size and dimensions for 2020, so you can have it all in one place.
Let’s cut to the chase and look into requirements for Instagram image size and aspect ratio in 2020.
First things first: what are Instagram image size and aspect ratio?
Before getting to the numbers, you will have to know what these numbers mean. So, before we start figure-bombing you, let us explain the image aspect ratio and image size.
We will be talking about these two a lot.
Aspect ratio is what exactly?
The aspect ratio is basically a relationship between your image’s width and height. You will see two numbers. The first number in aspect ratio represents how wide the image is, and the second one represents its height.
Depending on what the aspect ratio of the image is, the image shape will be determined. We’re sure you’ve seen numbers like 9:16, 1:1, 4:5 before. It’s the ratio of the image.
Let’s see how different numbers refer to different image shape.
What is image size?
When we say image size, we actually refer to image resolution. The image resolution is the number of pixels an image has. Just like aspect ratio, image size is identified by width and height. The bigger the numbers, the higher the resolution, the better the image looks in terms of quality.
Of course, Instagram has its own preferences when it comes to these dimensions. It will allow images and videos with width between 320px and 1080px. Anything that’s out of these measures, Instagram will adjust it automatically.
No matter if a video or an image is smaller or bigger than this, Instagram will take care of it. This is for you to know what happens in case your image or video doesn’t look so good.
Understanding image size on Instagram
The truth is, once you upload your picture or video, Instagram will compress it to a smaller size. And this will usually mean your pictures and videos will be almost twice as smaller.
Not everyone is happy about it.
I hate when Twitter and Instagram decrease my image size.
— Lemmy (@lemmyy_cat) May 22, 2020
Although you uploaded the high-resolution image, Instagram will still compress it to a smaller size. It’s exactly what happened to our friend when he uploaded a photo to her Instagram. Take a look at this.
He shared a high-resolution image, and Instagram compressed it to size 477.6px by 597px.
And this is what the original photo looks like. The difference in image size is pretty big.
Wait, what? All this talk for you to say image size doesn’t matter?
Of course it matters! Even though Instagram will compress the original photo size, it is best to upload the image with the optimal resolution.
The closer you are to Instagram image size requirements, the less of a bad effect it will have on your image.
So posting a 5400px image and hoping nothing wrong will happen is not the brightest idea. This will help you understand how Instagram compresses images and what you can do to share your images without much aesthetics cutbacks.
Don’t forget to comply with Instagram aspect ratio requirements. It will spare you the disappointment of seeing your image being cropped right as you uploaded it. You don’t want any part of your picture to be lost, do you?
So just your pictures and videos, just like this smart cookie.
I always draw on a 7×7 or 7×8 canvas just to match the instagram image size ?
— ?Dye:Beni☾Aura?NO QRT (@beni_erika23) May 4, 2020
Well done, you have studied very hard to be able to get to this point! This is when we reveal the best image size and aspect ratio for Instagram.
Instagram image size for Instagram feed photo
Instagram stepped up their game when it comes to image shapes. Once square-exclusively fans, Instagram expended their image shape pool into the square, vertical and horizontal photos.
We’re sure Andy received the news of vertical and horizontal photos with a big smile on his face.
Sometimes it works but mostly the square @instagram image crop pains me – those edges forced outside the frame. Photos need room to breathe.
— Andy Adams (@FlakPhoto) August 23, 2017
Square photos are still trendy among Instagram users. As it is a square image, its aspect ratio needs to be 1:1, right? Not a hard thing to do.
As per the image size, we advise you to upload photos that are 1080px in width and 1080px in height. So when Instagram is done compressing it, you will still have a pretty decent shot on your feed.
Something like this.
Horizontal photos should have an aspect ratio of 1.91:1, it’s what Instagram suggests you do. However, horizontal images on Instagram can have an aspect ratio as big as 16:9, so you’re free to play with it.
Once again, having the height of 1080px would be a smart choice here too.
Vertical photos or portraits should have an aspect ratio of 4:5. Actually, that’s a must here as Instagram will simply crop out anything that’s longer than that. Thinking about 4:6 or 4:7? Forget about it, it will just be cut, and you might lose some important parts of your image.
— ???? がく?? (@gaku_1010) May 23, 2020
If you want your vertical photo to look good even after the upload, you should set it to 1080px by 1350px.
Before doing all of that you might want to think about what shot requires what photo orientation. It seems like Leo DiCaprio hasn’t figured it out yet.
Leo DiCaprio is playing Instagram Boyfriend for Camila Morrone, and that's nice for them, but it kills me that he's using a horizontal shot when she clearly needs a vertical one. pic.twitter.com/WInLVUxebZ
— Hannah Orenstein (@hannahorens) May 21, 2019
Let’s hope his girlfriend reads this guide before uploading the picture on Instagram.
Instagram image size for Instagram video posts
Instagram videos don’t look any much different that the pictures once you see them. It’s what happens after it starts playing what tells them apart.
This means Instagram videos too can be uploaded in a square, horizontal and vertical orientation. Optimizing your Instagram video before sharing it will spare you some unnecessary fuss.
Instagram square videos, just like pictures, should appear in a 1:1 aspect ratio. Nothing too complicated here. Try to set it at 1080px by 1080px for the best outcome.
Instagram’s horizontal video is usually shot by just turning your phone sideways. It’s the easiest and most straight-forward way of shooting the video in landscape orientation.
When you record a video this way, it is automatically set to have a 16:9 aspect ratio.
Although Instagram allows for the aspect ratio to run anywhere between 1.91:1 and 16:9, it’s best to keep it simple. Just turn your phone sideways and that’s it, no need to do any editing regarding the aspect ratio.
Try going for 1080px by 607px for the best results.
Instagram vertical video can be very tricky if you don’t obey Instagram rules. They are pretty strict about it. If you take it outside 4:5 aspect ratio, they will just crop it for you. No negotiations here, so know your thing before you hit the Share button.
Also, 1080px by 1350px is what we recommend for the video size. We have already talked about compressing, so it’s better to stay close to these numbers as much as possible.
Instagram image size for Instagram Carousel posts
Regarding the photo orientation, it’s the same as the previous ones. Instagram Carousel posts can appear as either square, horizontal or vertical posts.
You already know that you can upload both pictures and videos in your Instagram Carousel posts.
But did you know that your first picture or a video dictates the aspect ratio of pictures and videos to come?
Yes, that’s right! As you set the aspect ratio for the first one, it is automatically applied to every other picture or video. So make sure all of your photos and videos will look good in the same aspect ratio.
No more cropping in carousel posts.
— Julian Gamboa (@JulianGumbo) April 18, 2018
Instagram image size for Instagram Story
Instagram story is a playground per se. Not only can you choose among many stickers and filters, but you also get to play with the aspect ratio.
Unlike other posts on Instagram, Instagram stories allow for creativity. You can share anything that has an aspect ratio between 1.19:1 and 9:16.
If you’re one of many who like sharing a story in “full screen”, then you are looking for 9:16 aspect ratio. Along with 1080px by 1920px size, it’s the best solution.
Instagram image size for IGTV Videos
Now IGTV video has also changed, and for the better! You get to choose between 9:16 and 16:9 aspect ratio. It sounds like a little number game.
It just means you can have both vertical and horizontal IGTV videos, which is pretty great.
Continuing the number game, pick 1080px by 1920px for 9:16, and 1920px by 1080px for a 16:9 aspect ratio.
Let’s not forget the IGTV cover photo. You need to think about how it will look on Instagram feed (4:5) and in the Instagram profile grid (1:1).
Take no chances and just keep your title or graphic in the middle of the cover image.
Here is a good example of how it should be done.
Instagram image size for Instagram live videos
Let your common sense guide you on this one. It’s a live video and it’s meant to be seen on your phone.
It’s a vertical orientation by all means, which means we’re looking at 9:16 aspect ratio.