How to Make Instagram Filters

For whatever reason you’re using Instagram, you must be aware of just how big Instagram story is right now. And you are only one of the 500 million daily users going through or creating new Instagram stories.

Instagram stories are a creative playground where you can add text, stickers, and- filters. Yes, so many different filters to choose between, and most of them are so much fun.

You have noticed that others can make their own Instagram filters. And now, you might be wondering how to make Instagram filter myself.

You are already used to us bringing you some good news. This article will not be any different.

Even though this option was reserved for approved creators, but guess what? It’s available for everyone now.

The Facebook-owned Spark AR Studio is the platform you need to make an Instagram filter.

Here you can learn about Spark AR Studio and how to make your own Instagram filter.

What is Spark AR Studio?

Spark AR Studio is a platform you can use to create your own Instagram filter.

Initially, it worked as an invite-only tool, but that’s in the past now. Anyone who downloads Spark AR Studio can make their own Instagram story filter.

Let’s not forget the basics here. AR (Augmented Reality) filters are way much different from preset filters Instagram already has. So preset filters help you edit your photo within seconds with just one tap.

But, AR filters are interactive, and they are made for the Instagram story only.

Now, we are sure you have noticed some people using the brand’s filter. Just go to the brand’s Instagram profile, and you can find their Instagram story filters there.

Tap on a face icon (the fourth one from the left) to see all the filters this brand made.

This was done by using Spark AR Studio.

How to use Spark AR Studio to make Instagram filter?

Step 1: Download Spark AR Studio

Download desktop app Spark AR Studio by going to their website So far, only MAC and Windows users can download it, so keep that in mind if you’re using Linux.

Step 2: Get to know the app

After the installation, take a look at Spark AR Studio Welcome Tour. It’s the best way to get to know the app a bit better before going for it.

There’s a section Learn where you can take a look at their guides and tutorials. We recommend you going through this first to get a better sense of how the app works.

Step 3: Pick your type

You can go to Create New to start making your Instagram story filter. You will need to choose the type of your filter.

Depending on how you want your Instagram filter to appear, there’re a lot of options to choose between.


Step 4: The Viewpoint

Once you picked the type of effect, a new window will open. The central panel is called the Viewpoint, and that’s where you will see the object you chose.

You can see the mobile device in the right corner that is used as a simulator.

On the left side is the Scene Panel you will use to edit your filter.

Now you can add a 3D asset from Asset Gallery or your own.

Step 5: Pick the behavior

This is where you decide what your chosen object will do. The Scene Panel on the left will help you reach the desired look.

You can edit the colors, animation, textures, etc. You can also decide where you want your filter to appear: front or rear camera, or maybe even both.


Step 6: Test and Publish

You included everything you had in mind when envisioning your Instagram story filter. Now it’s time to test it and see if it really works the way you want it.

You can send your filter to Instagram or Facebook to test it on your story.

Another thing you can do is download Spark AR Player. In this app, you can check how your new Instagram filter looks like.

If you’re completely satisfied with your new Instagram story filter, you can publish it now.

In the bottom left corner, you can see the Upload button. Click on it to publish your Instagram filter. It will first be sent for the review before it becomes available for everyone to use.

Last Words

There are still many things to be learned in Spark AR Studio. If you want to keep your audience engaged and entertained, you will not stop here. Learning about other options and upgrading your knowledge on the app can be beneficial for you and your brand.

Instagram stories are here to stay, and it’s up to you and your creativity to remain visible to your beloved followers. Creating your own AR filters can be a game-changer for your brand, so make sure not to ignore it.

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