What is an Instagram Location?
When you post a photo or video on Instagram, you have the option to add a location to your post. This lets your followers know the rough location of where you are when the post is published. Adding a location to your posts is a great way to reach a wider audience. The more custom locations you add to your posts, the wider the audience you will reach. In turn, this will lead to you getting more engagements and interactions with your posts.
How to Create a Location on Instagram
Adding a location on Instagram is very simple to do, and the benefits you can get from it are very rewarding. Here are the step by step instructions on how to create a location on Instagram:
1. Open the Facebook app or website.
2. Tap the “Check in” link at the top of your Facebook page. If prompted, tap ‘Turn on Location’.
3. Type in the name of your location.
4. Choose a category that you want to apply the location and click ‘Add’.
5. Now just open up Instagram and create a new post. Before you publish the post, Choose ‘Add Location’ you will be able to use this new location!
As you can see, it’s quite easy to add a location on Instagram. You want to keep practicing this process of adding Instagram locations. The more locations you have the wider the audience that you can reach. If your business is located in many different areas, be sure to add all of them. You want Instagram to associate your business with all of these locations to ensure local people can discover your business through Instagram.
Obviously, in order for this to work your Facebook account needs to be linked to your Instagram account. It is not clear yet if Instagram will add this Location option as an in – built feature in the future.
If the Add Location feature is still not working, there are a few troubleshooting solutions you can try. Firstly, make sure that the location you’re choosing is near you. Don’t choose a different country or distant city. Next, ensure that you are using a real category rather than one that you have just made up. Finally, if the location isn’t showing up on Instagram, make a post on Facebook using the location first. After this, go back to Intstagram and the location should now be a visible option.
That’s it! Now go and take what you’ve just learned and start creating locations for your business on Instagram. It’s a great feature that you can use to increase the presence of your business on the platform, and is widely underused.